website design & strategy
product page strategy & implementation
During my time at Dispatch, I was able to create the strategy and oversee the implementation of product-specific pages for each of Dispatch’s delivery technology solutions. I conceived the use case for each page, created the straw-man, developed copy, and selected graphics for each page. Partnered across Marketing, UX, Product, and Engineering team to ensure a successful final result. Improved overall website traffic, click-through, and bounce rates for each page.
See the finished product of the Solutions page, Marketplace page, Connect page, and API & Integrations page below.
solutions page
Marketplace page
Connect page
api & integrations page
landing page strategy & implementation
As part of the Dispatch Connect product launch, a valuable asset of the launch strategy was the Dispatch Connect landing page. Here, we were able to collect pre-sales and continued interest in the product then move prospective customers through the buyer journey. Once qualified in HubSpot, leads would be followed-up with by sales based on portfolio. I conceived the use case for the landing page, created the straw-man, developed the copy and selected graphics for the landing page, and was able to implement and publish in HubSpot. Over time, this landing page increased conversions of visitors to leads while streamlining the lead generation process for the product.
See the finished product of the Dispatch Connect Landing page below.